Why did the chicken download Crossy Road? If you're an indie studio with limited marketing resources, you're hoping for an Apple and/or Google feature, and then some form of virality in order to get the users you need.Īny game that does this is something of an anomaly. Getting those millions of downloads remains difficult, however. I think it still requires a lot of luck to get a lot of users without a significant marketing budget, but if you can get them, then smart monetization can pull in a lot of money. The game has racked up over 20 million downloads, has made over a million dollars in incentivized video ads on iOS alone, and is in the top 100 grossing in the US, despite the most expensive IAP being a one-time $3.99 coin doubler and character unlock.
It's becoming a Flappy Bird, albeit a Flappy Bird that made money. The app world is a-buzz about the success of Hipster Whale's Crossy Road.
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